Tillage is a web-based farmland realty application that increases access and usability of farmland data. It does this for farmers and farmland brokers by providing alerts about farmland for sale and rent, a land management dashboard and marketing creation tools.
The problem is that finding farmland to cultivate is a tedious, time-consuming process with little insightful information available. Tillage streamlines this process from the broker to the landowner, decreasing search time, simplifying marketing efforts and increasing access to valuable data. Our competition is farmland listing sites and online realty data tools. Tillage’s competitive advantage is that we provide an intuitive user-friendly experience while providing access to comprehensive and customizable data, unlike our competitors. We are located in Ames, Iowa, home of Iowa State University, where we have access to world-renowned agricultural researchers and scientists, who we are collaborating with to develop the best product possible. We are also unique in the way our product is priced, providing free farmland listings and posting them ourselves, unlike our competitors. We make money through a freemium model, offering free and tier-based monthly and annual subscriptions for access to various features. The total available market for Tillage is 3.15 million people and $276 million, based on calculations from USDA data of industry numbers and how much money farmland brokers currently earn. The serviceable available market for Tillage is 750,000 people and $69 million, based on the percentage of the total available market share we can achieve. The target market for Tillage is 200,000 farmers and brokers in Iowa, which equates to $6.5 million. There are several trends that are advantageous for Tillage. According to the American Farm Bureau Federation, 60% of U.S. farmers and ranchers use precision agriculture technologies. According to the USDA, 70% of farms in the U.S. have internet access. According to the Iowa State University Extension and Outreach Land Values Survey, Iowa farmland values have quadrupled in 10 years. Because of these trends, more farmers and realtors will be utilizing online tools to search for and analyze data about farmland for sale. Tillage provides a solution that does just that. We’ve conducted dozens of customer discovery interviews to confirm our assumptions and have spent time developing the product while simultaneously gathering customer feedback. The Tillage solution is a viable business that is made possible because it solves a real problem in the marketplace today.
We are applying for Dream Big, Grow Here - because farmers deserve access to reliable farmland information when making the largest purchasing decision of their operation. I grew up on a 5th generation family dairy farm and was actively involved in 4-H and FFA; agriculture runs in my veins. I have seen, first-hand, the doubt and frustration that occurs when there is a lack of information. I have a passion for people and believe this solution will help everyday people, like my grandparents who work hard day-in and day-out on the farm. It will help the local farmland broker who lives down the street. It will help people who live in rural places throughout Iowa and America. I’ve assembled a diverse team with a unique skillset that positions us perfectly to develop our first product. The money from this contest will be used for customer discovery expenses, web-hosting services and trade-show marketing materials - all of which will be enough for us to launch our minimum viable product for farmers.