Industry Associations: Helping Iowa Businesses & Making a Difference

by Rob Williams March 22, 2011
Did you know nearly every business has an industry specific trade group and/or association? Did you know that most of them will provide valuable market research information, networking events, and promotional/sales opportunities for their members? When we get questions from existing business owners looking for new ways to grow their businesses; we will first turn to their industry associations to learn as much information as we can and tell the business owner to do the same. Far too often, small businesses do not belong to their trade associations or industry groups. Perhaps it's the cost of membership, or maybe it's hard to see the immediate value. Regardless of why, too many entrepreneurs don't invest in memberships; I'm going to try to change your mind with a couple of commendable Iowa examples. The Technology Association of Iowa The Technology Association of Iowa has been working overtime to bring business owners in the technology sector together across the state. One of... [More]


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